Social media marketing employs social media platforms and websites to advertise products or services. The term has recently gained popularity for its practitioners and researchers. Most social media platforms have built-in data analytics tools, which enables companies to track the progress, success, and the engagement level of their ad campaigns.
Saurabh Kumar talks about Social Media Marketing
May 24, 2018
Twitter has made a big move by announcing its new 280 characters’ limit on tweets. The limit not only affects quoted posts and polls, but normal posts as well.
Swapnil Bains talks about Social Media Marketing
Mar 17, 2017
Instagram’s trajectory since its inception has been exponential. Started in October 2010, by just December of the same year the app had a million registered users.
Kritika Tiwary talks about Social Media Marketing
Jul 11, 2016
Many brands today are using Facebook to post their advertisements and ensure that the content is reaching their target audience.
luv Arora talks about Social Media Marketing
Apr 29, 2016
Facebook launched its live streaming service, Facebook live is now available to public after testing the feature among verified pages and celebrities for the past few months.
Kritika Tiwary talks about Social Media Marketing
Feb 18, 2016
LinkedIn Pulse is essentially an online news aggregation feed that has been designed for members to share content with their professional contacts.
Prarthana Varma talks about Social Media Marketing
Jan 16, 2016
With its constant growth and evolution, CSR has become more of a well thought of digital business strategy than a mere investment.
Divyanshu Sharma talks about Social Media Marketing
Oct 13, 2015
Facebook started rolling out their verified page badges for local businesses in US, UK, Canada, Australia and New Zealand.
Prarthana Varma talks about Social Media Marketing
Jan 30, 2015
Not everything posted on twitter starts trending. Marketers analyse lots of data to derive insights on what becomes contagious on twitter.
luv Arora talks about Social Media Marketing
Sep 01, 2012
With 40% of social media traffic being driven to Facebook, it has become one of the major social media platforms which enables the ..