At envigo, we believe that to define success, we need to first measure progress. Through our tracking and analytics services in India, we gauge the overall performance of your website. We prefer to analyze your website’s performance no just from your perspective, but also from the perspective of your end-user.
We review your website using an advanced audit to find any issues. The audit includes an in-depth analysis of the web analytics configuration and tracking cross-referenced to your requisites. It is conducted by a team of experienced professionals, who are not only well-versed with the latest technologies and tools but are certified in Google Analytics, Google Webmaster, AdWords, and other similar systems as well.
Our advanced tracking and configuration includes settings such as e-commerce implantation, cross-device tracking and related data capture, using custom events and tag hierarchies for your business.
By the means of running these regular website audits for tracking and analysis, we constantly keep a tab on the overall performance of your website to improve conversion and marketing effectiveness.
A thorough review of the website analytics setup to spot any problems. The advanced audit includes an in-depth analysis of the web analytics configuration and tracking cross-referenced to business requirements. Ensure that existing tracking is working correctly and review detailed recommendations on how to improve reporting of your online performance. Review integration between Google Analytics, Google Webmaster, AdWords and other such systems.
Review of the site tag container used in tag manager implementations. Various advanced tracking settings like e-commerce implementation, cross-device tracking and related data capture, use of custom dimensions are covered. Learn about custom events and tag hierarchies for your business and jointly determine tracking requirements.
Revamp of business reporting linked with website and digital marketing spend. Ensure that reporting and analysis reach the right decision-makers in the right format. Outsource your report creation and summary preparation maximise time for decision making.
Combine web analytics and marketing cost reporting to generate decision-friendly ROI reports. Using a well-designed suite of web analytics reports, compare the performance of marketing channels and optimise resource allocation. Use conversion, profitability and various customer behaviour metrics to improve conversion and marketing effectiveness.
Measure the impact of small, incremental changes on the website using A/B (or multi-variate) tests. envigo can work with you in defining such tests. Improve the purchase funnel and improve conversion rates of the website.
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