Jan 25, 2019
Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has...
Jan 16, 2017
by Rakhi Chowdhary
Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a stepping stone for many brands and startups.
Faster loading, faster accessibility- better performance!
Accelerated mobile pages, or AMP pages, were introduced for mobile users to easily surf the web in real time. Amp Pages are accessible with a click, load instantly, rank higher in search results, and appear in an AMP “carousel”. Pages that adopt Google AMP specifications have been given preferential treatment in mobile searches as well.
Google uses structured data to highlight important content of your page, which can be quickly and easily understood, and could displayed in a rich format, such as a rich snippet in SERPs. The mantra to get it right lies in identifying generic questions for your targeted customers.
Impact / What does it mean for a SEO PM?
|Mobilegeddon 2.0||May 12, 2016
|Possum 3-pack||September 1, 2016
|Penguin 4.0||September 23, 2016
|Mobile First Index||Nov, 2016
Longer and organized content got a warm welcome. The focus shifted from keywords rich content to long tail key phrases to understand consumers’ search behavior. Remember, Google still focusses on CTR and uses user-behavior factors in its ranking algorithm.
With the increasing demand in video content, the trend of social media platforms’ re-sharing and re-tweeting video content boomed.
Search engines are understanding what to trust, and the SEO in 2016 was more about brand awareness and reputation management.
People are increasingly using speech. For SEO, it is a form of semantic search while understanding a user’s intention, since what customers are going to ask or question is difficult to predict.
RankBrain, a Google algorithm based on artificial intelligence, is among the top three ranking signals. It is based on matching user queries with web page and showing better results on relevancy.
Jan 25, 2019