Feb 12, 2019
Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. SEO str...
Oct 05, 2015
by Prarthana Varma
As promised, we are back with Part II of the series on SEO hygiene parameters.
Part I gave you insights on macro categories- mobile SEO, website analytics & tracking, internationalisation and videos. In this part, we are going to decode the most important micro factors for optimal search engine performance of a website - indexing, accessibility & onpage, links, content freshness and site architecture.
In layman terms, indexing is the process of adding webpages to Google search. No-index means that your pages will not be added in web search. It is better to let only important pages of your website to be indexed by Google and avoid indexing of unnecessary pages like tags and categories for better search engine performance. Use this crawl test by MOZ to diagnose any specific crawl issue for your webpages.
There is a close relationship between web accessibility and Google search engine optimisation. Although it is not a major component in Google algorithm, best practices in web accessibility indirectly can give you higher search ranking as Google in many cases use the same elements to understand and rank webpages.
Some practical tips for accessibility:
More best practices for onpage optimisation:
Backlinks- Backlinks are one of the most important parameters for search ranking and if you have more number of quality backlinks, search engine considers you as a more trustworthy and reputed site. AHrefs is one of the best backlink checker tools which we at envigo also use. BuzzSumo and Open Site explorer from SEOMOZ are worth trying as well to check the backlink profile of your site.
Internal linking/ deep linking- Having proper link structure helps search engine understand your website better and reach all your content. If you have microsites, interlink them. Interlinking is a great way to pass link juice from your blogs to linked pages. Your bounce rate is reduced as you are showing your visitors more content to read and they spend more time on your site!
The importance of great quality content can never be over-emphasized. Add to it regular content updates and you get the opportunity to achieve higher search rankings based on your content. With the recent updates, the use of links as a differentiating factor, though available, is increasingly out of reach. Content freshness is therefore one of the tools remaining. A blog with frequent, fresh content updates can be one of the best ways to achieve this objective. Also, pay special attention to content freshness of homepage and top product landing pages.
A proper site architecture helps users and the search engine easily navigate around your site. Try to have your key landing pages close to homepage. And having a flatter site architecture is always recommended.
You can get in touch with us at firstname.lastname@example.org to get a detailed analysis of your site’s performance.
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Jan 25, 2019
Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results...