Sep 27, 2020
Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of...
Feb 06, 2014
by luv Arora
The previous edition of Insta-Business gave you a broad idea of what exactly is 'Instagram' and its potential in terms of brand positioning and reach.
Now it is time to jump into the pool of Instagram with your business and make waves!
Before this, you might want to indulge in some warm up and learn about Instagram's policies and guidelines to further your understanding about the network's working so that you can strategise better and make your brand more relevant.
It does not come as a surprise that this social network biggie has a set of guidelines that strive to create a uniform experience and ensure the brand's authenticity. The following links provide information from the horse's mouth:
The username will be your brand's signature identity and an effective part of the link that you share to drive traffic to your page. Keep the following points in mind when creating a username:
At the same time, avoid the following:
Finally, the sole page that holds the potential of driving traffic back to your website is your Instagram profile.
This is what your profile looks like
Instagram, like other leading social networks, has its own specificities and traditions. This makes it imperative to fine tune your brand's voice and provide an experience that remains unique with your fans across the World Wide Web. The best rule to integrate your brand is that there is no rule, which is one of the many pros of social media. There are, however, a few pointers that have been tried and tested that should lead you in the right direction:
Some of the top brands that are doing it right are:
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