luv Arora talks about Mobile Applications
The Ultimate Guide to App Store Optimisation
Feb 16, 2023
App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to ran...
Sep 01, 2012
by luv Arora
With 40% of social media traffic being driven to Facebook, it has become one of the major social media platforms which enables the brands to reach their target audience in a short span of time. Facebook application is one of the major features of Facebook through which branding, virality, user retention; new user acquisition, etc can be achieved.
Ranbaxy, one of the clients, wanted to create brand awareness for their product, Revital. Its brand ambassador is Salman Khan, a known Bollywood actor with a huge fan following. We, at Envigo, came up with an idea of running a Facebook app which focused on utilizing their Brand Ambassador and reaching out to his fan base through him.
We designed an application 'Revtial-Salman Jodi No.1 Contest' which featured a video of Salman Khan talked about Revital. The contest had MCQs which were centered on the information provided in the video. The application had a virality of 80% of the fan base of the page and an engagement level of 78% above the average level.
The winners were decided through a lucky draw and were awarded a Salman Khan T-shirt. In spite of it being a simple application, it was a huge hit among the users.
Begin With a Free Quote
luv Arora talks about Mobile Applications
Feb 16, 2023
App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to ran...
luv Arora talks about Mobile Applications, Online Marketing, SEO
Jun 12, 2020
An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.