Prarthana Varma talks about Mobile Applications
The Ultimate Guide to App Store Optimisation
Feb 16, 2023
App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to ran...
Nov 10, 2014
by Prarthana Varma
Penguin 3.0 Update rolled out by Google on Oct 17'14 affected a lot of Google search rankings and was spread over two weeks as initially claimed by Google. Later it was confirmed that this update is still rolling out and will continue for a few weeks.
First Penguin update in over an year, it affected 1% of English queries. It was also a good opportunity for sites to recover which were impacted earlier by Penguin and have fixed their backlink profile.
What is Penguin Update?
Penguin Update first launched by Google in 2012 checks the backlink profile of a website to remove spammy sites from its search results.
But if you have been working on new content marketing plan and diligently keeping a check on the quality of backlinks of your website then you need not worry about this update.
One of our e-commerce clients clearly benefited from this update as their search rankings improved quite drastically, much to our pleasant surprise. Let us look at their keyword's report before and after this update:
We also analysed one of their competitors rankings which was earlier ranking among the top 10 Google search results. But after the update they were ranking nowhere because of being penalised by this Penguin Update.
Thus, it is clear that careful and high quality content generation and high quality links are being rewarded by Google.
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Prarthana Varma talks about Mobile Applications
Feb 16, 2023
App Store Optimisation (ASO), also known as Mobile App SEO, optimises mobile apps to ran...
Prarthana Varma talks about Mobile Applications, Online Marketing, SEO
Jun 12, 2020
An app download campaign is designed to increase installs of a mobile app from different sources that are outside the marketplace.