Dec 31, 2017
Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything com...
Feb 05, 2016
by Prarthana Varma
Relationship between SEO and Content
Are SEO and Content Marketing mutually exclusive?
They require very different skills, but are complementary to each other. Greater content generation improves your SEO rankings. Furthermore, creating good quality content which is nowhere to be seen on the web space is meaningless. Similarly, poorly written content with a high keyword density (a classic SEO technique) won’t help anyone anymore.
A successful content marketing strategy is one which is in sync with SEO.
Any digital marketeer must know what kind of content goes viral, what drives maximum traffic to his website currently, what appeals most to his target audience on the search engine, does the theme of his digital marketing campaign have a good search volume etc.
At the same time, an expert SEO will have insights on keyword volume, keyword ranks, site user flows, bounce rates etc all of which will help ensure that any new content piece gets maximum visibility.
SEO suggestions to enhance your Content’s impact:
Content is central theme of an organisation's digital strategy. It is often suggested that information is primary ingredient of any technology and that's how the term IT was coined. Here are a few suggestions on generating SEO optimised content:
Businesses of all types can enhance their brand image and overall marketing efforts by producing and sharing consumer-desired content. The only way to conquer the digital space for any firm is by integrating SEO and Content. Relevant quality content boosts one’s web search presence, but only when it is rightly optimised on the search engine for the users to see it. With constant content creation, relevant, good quality content will automatically be ranked high as regards search engine algorithms but to ensure stability of that content is where SEO plays a key role. SEO along with a strong content strategy can produce better outcomes. It not only helps drive traffic to the website but also creates engagement.
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