Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. 

Digital Marketing incorporates every marketing endeavour that operates either through an electronic device or internet. 

Digital marketing engineers the modern business firms as well as the corporate start-ups.Therefore, the latest trends exhibit an exigency...  

We are the generation that is tech savvy and maybe a little too attached to our phones and laptops than we normally should be. 

Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the website. 

A recent study has found that 90% of the consumers believe that online reviews have had a tremendous impact on their buying decisions. 

Google has recently announced that starting July this year, Chrome will be marking HTTP sites as not secure. This move will make them be in line with Firefox which implemented the same in 2017.

If there is an online social network with over 100 million users asking questions that they know will be answered back, do you think it’d be a good source to generate website traffic?

Twitter has made a big move by announcing its new 280 characters’ limit on tweets. The limit not only affects quoted posts and polls, but normal posts as well.

The way people search information online is changing gradually. People are using voice search on their tablets, laptops, smartphones or voice assistants to look up information of the internet.

There comes a times when after working on search engine optimisation (seo) for months, you wonder whether you should continue with it even after achieving good rankings for the desired keywords and good rankings.

A website intended for multiple countries and/or languages can pose significant challenges. It can create a ripple effect in the sense that a mistake in the original site will be replicated in all the duplicate sites.