Dec 30, 2016
The Moments of Truth in Marketing are certain turning points in the history of marketing. The First Moment of Truth (2005) is when a consumer is confronted with the product in a store.
Alisha Ghosh had led the digital content marketing team at Envigo and is currently an independent researcher and scholar for Multiple Sclerosis in Kolkata. She is associated with MagicBeans Academy as a Freelance Digital Marketing Specialist and had been an English Teacher at MagicBeans English Academy.